Convergent and divergent thinking. Which one facilitates innovation?

Technology is evolving at an unprecedent pace, and bold industry leaders are constantly inventing new ways of communicating, collaborating, and doing meaningful work. In this business context, cultivating a team of innovative thinkers is more vital than ever.

Creativity- and problem-solving researchers have worked for decades to define and distill exactly what innovative thinking consists of, and what makes it distinct from less useful expressions of creativity. To understand the human science background of innovative solutions, let’s check closer how creative processes are determined by our brains.

Convergent and divergent thinking are relatively new terms in the world of psychology. They were first introduced to the world in 1956 by an American psychologist named J.P. Guilford. These two cognitive approaches, when used appropriately, can be used to solve just about any problem that you face. Convergent and divergent thinking require two different parts of the brain. While convergent thinking relies more on logic, divergent thinking relies more on creativity. What do you think, which one is needed more to find innovative solutions? 


Brainstorming is always more effective in a team. (photo:

Let’s start by talking about divergent thinking. When you think about “brainstorming,” you are thinking about divergent thinking. This type of thinking requires you to expand your mind and find innovative solutions. The possibilities are endless. Divergent thinking allows you to see products in materials in new and different ways. 

Indeed, some highly creative thinking is useless – it may be impossible to implement, impractical, off-topic, or nonsensical at times. Innovation must be both unique and useful. In order to be truly innovative, a distinctive idea must be feasible, capable of solving a problem, or valuable to other people in some way. Divergent thinking processes facilitate many “out of the box” ideas, and most of them are quickly getting shot down by someone. The person that was critiquing their argument was in “convergent thinking” mode.

Convergent thinking isn’t bad or unproductive.It’s necessary! This process is more analytical and “realistic.” It uses logic to narrow down ideas. This part of the thinking process requires looking for fallacies and potential problems. By narrowing down ideas that would not possibly work, you can find the one or two ideas that could be useful for an issue.

Harvard professional Anne Manning pointed out how to give space for these steps to reach an innovative conclusion: it might be practical to separate the two phases in time. First, let’s focus only on creative ideas without pouncing them, then, after some break, let’s take into consideration the environmental circumstances like budget and  feasibility.


Toughts are like puzzles, you should find the matching ones to reach innovation.(photo:

Therefore, we are here to ask you a very important question: both thinking processes are represented in your team when you face a particular issue to solve? First step that you can take is registering on our webpage and find the right people to built your ideas with!


Guilford, J. P. (1956). The structure of intellect. Psychological bulletin53(4), 267.

Runco, M. A., & Jaeger, G. J. (2012). The standard definition of creativity. Creativity research journal24(1), 92-96.

Amabile, T. M., Conti, R., Coon, H., Lazenby, J., & Herron, M. (1996). Assessing the work environment for creativity. Academy of management journal39(5), 1154-1184.

Theodore. (2020, June). Convergent vs Divergent Thinking (Definitions + Examples). Retrieved from

Latest blog

Meglepő Eredményeket Hozott az Elmúlt 20 év Legátfogóbb Innovációs Kutatása
Az RnD Strategy Kft. a Kantar - Hoffmann nemzetközi piackutató céggel közösen az elmúlt 20 év legátfogóbb innovációs kutatását végezte el 2022 júliusában. A kutatás a soft kvóta régióra és fő nemzetgazdasági ágazatokra vonatkozva zajlott; ezek a mezőgazdaság, az ipar, a kereskedelem és a szolgáltatás.
The Art of Leadership
From becoming a better leader to discovering new cost effective marketing tools, entrepreneurs are constantly striving to better themselves, and that’s what sets them apart. Leadership is the art of motivating a group of people to act toward achieving a common goal. 
The One Thing All Businesses NEED - Innovation
For most of us, being innovative means coming up with groundbreaking ideas that lead to huge discoveries and achievements. That’s just the surface. Let’s discover the rest! 
5 Things Great Leaders Do (and Managers Usually Don’t)
Here at Sciencer, we’re all about business development and innovation but we consider company culture and HR just as important when it comes to running a successful business. You can have the most cutting edge technology and all the funding you need if the employees don’t feel good and valued in the environment you provide.