Improves The Brand Image and Helps Get Competitive Edge
Customers are highly aware of environmental concerns, compared to how they were 5-10 years ago and they are likely to buy from the organization that is known for practicing sustainability.
According to a survey by the Natural Marketing Institute, over 50% of consumers admitted that a company’s environmental practices influence their buying decision.
Spreading awareness and practicing sustainability not only builds up a positive brand image, but also penetrates at a deeper level to employees, their near and dear ones, and beyond. However, action speaks louder than words. Your business should do more than just preaching.
Increases Production and Minimizes Costs
The way you handle your energy, water and waste can help you save overhead costs. For example, if you replace your basic lighting with more energy efficient lighting, it will make a great difference to your energy bills. Similarly, getting your dripping faucets or taps fixed not only cut down your water bill but also saves a lot of water. This is because dripping faucets can waste nearly 10,000 liters of water a year.
You can go the extra mile by installing geothermal heating and cooling systems at your workplace. Those efforts may seem expensive, but they will justify your investment in the long run.
Improves Employee Retention and Recruitment Rate
Employees want to work with organizations that support and operate corporate environmental programs. They don’t want to be associated with the companies involved in ecological disasters and community welfare scandals.
According to a survey by Adecco, over 50 percent of employees feel that their organizations should do “GOOD” for the environment and communities. They want to stay with the company that cares.
Bank of America has set a great example in this context by subsidizing their employees’ solar panel installations at home. Besides, the bank started offering an incentive when their customers buy an eco-friendly vehicle.
Helps You Comply with the Regulations
With climate change, global warming, shrinking water resources, and pollution, governments are imposing regulations to save the environment. Incorporating sustainability into your corporate practices will help you avoid penalties or hefty fines under the environment legislature.
Helps You Attract Investments and Funds
Many financial and investment experts have found that organizations with sustainability plans are likely to attract investors more than those who don’t have.
According to a 2007 Goldman Sachs study, companies known for environmental social policies have surpassed the general stock market by 25 percent with 72 percent companies getting ahead of their competitors.
Are You Ready to Become a Sustainable Business?
So you now understand how going green can support your business. It not only adds to your business value, but also encourages customers to choose you. However, sustainability should be a norm, a duty, a responsibility rather than a burden or an imposed rule.
Becoming a sustainable business is not that difficult. It all starts with some small steps like saving electricity and water, growing a plant, educating employees about the environment and using renewable resources.
Source: Romit Malhotra (Small Business Bonfire)