A traditional or a "one pager" type of summary of the business plan:
Product/Service General Introduction
Problem, challenge and current market opportunities
Presentation of the product/service or business concept and the solution it provides to the problem explained above
Results achieved so far (conception plan, MVP, patent, etc.)
Market Analysis
Current and Future Trends, that Define the Market:
Demand side, introduction of the potential customer segments, total addressable market, serviceable available market, serviceable obtainable market (TAM / SAM / SOM)
Identified competitors, competitor products, replacement products on the market
Unique selling proposition of our product/service
Business Model and Strategy for Market Entry
Outlining our customer base and how our product fits to the specific customer base(s)
Business model, projected returns and sources of revenue
Marketing strategy (sales channels, planned marketing activities and tools)
The Team
Projekt owner and projekt team, and roles
Further team members, partners
Needed expertise within the team
Medium and Long-term Plans
Vision & Mission
Important milestones and proposed timelines
Expected outcome from the planned expenditure
Ideas after project implementation, alternative usage of our product / service